For those people too annoyed by the over commercialization of the year's holidays here is my answer to the way those marketing guys think; the yearly calendar as THEY see it...
Marketing Calendar |
||
|---|---|---|
| The day after Labor Day (first week Sept): | Early Xmas season begins | |
| Second week Sept: | Halloween season starts | |
| Third week OCT: | Xmas decorations go up in stores; Thanksgiving season begins | |
| OCT 31: | Halloween | |
| November first: | Thanksgiving starts; unofficial Xmas campaign continues in earnest |
|
| Day after Thanksgiving: | Xmas (along with any other Nov-Dec holidays that can squeeze out a buck) | |
| DEC 26: | New year's eve/Day starts | |
| January 2: | Valentine's Day starts | |
| Feb 15: | Easter starts | |
| The day after Easter: | Spring clearance | |
| May 1: | Summer sales | |
| May: | Mother's Day (all month long) | |
| June 1: | Independence Day starts | |
| June: | Father's Day, but not a big profile seller so not much attention paid to it | |
| July 5: | Summer ends, Back To School starts | |
| Aug: | Send out those Xmas cataloges. | |
| Sept 1 - 3: | All summer activities end (despite the contradictory non-marketing calendar), Labor Day blow-out sales |
|
| Sept 4: | Xmas season begins |
Other 1-day events, Federal Holidays, or religious holidays are considered unimportant and largely ignored if there isn't a way of hyping some major money out of it.